Heatmaps

Visualize aggregate user behavior with powerful heatmap visualizations.

Click Heatmaps

See where users click most frequently:

• Click Density: Visualize high-click areas with color gradient

• Click Accuracy: Identify precision of clicks on interactive elements

• Click Order: Analyze the sequence of interactions

• Non-link Clicks: Discover where users expect interaction but find none

• Rage Clicks: Highlight areas of user frustration

Segmentation Options:

• Device Type: Compare click patterns across devices

• New vs. Returning: See how behavior differs by user familiarity

• Traffic Source: Understand how referral affects interaction

• Test Variants: Compare clicks between experiment variants

Scroll Heatmaps

Understand how far users scroll and where they focus:

• Scroll Depth: Visualize how far down the page users typically scroll

• Attention Spots: Identify where users pause during scrolling

• Fold Analysis: See content visibility without scrolling

• Read Time: Estimate time spent at different page sections

• Exit Depth: Discover where users typically leave the page

Key Metrics:

• Average Scroll Depth: How far the average user scrolls

• Scroll Engagement: Percentage who scroll beyond the fold

• Content Visibility: Percentage of users who see specific elements

• Scroll Abandonment: Points where users commonly stop scrolling