Targeting Users

Effective targeting ensures your experiments reach the right audience, maximizing impact while controlling for variables that might affect results.

Targeting Capabilities

Mtrix offers 27 powerful targeting options to define your experiment audience:

Demographic Targeting

Target users based on who they are:

• Location: Country, region, city, or custom geofence

• Language: Browser language preferences

• New vs. Returning: First-time visitors or returning users

• Device: Desktop, tablet, mobile, or specific devices

• Browser: Chrome, Firefox, Safari, Edge, etc.

• Operating System: Windows, macOS, iOS, Android

Behavioral Targeting

Target users based on what they do:

• Page Views: Number of pages viewed in current or previous sessions

• Previous Actions: Specific events completed (e.g., started checkout)

• Purchase History: Past purchase behavior or product categories

• Session Depth: How many pages into their session they are

• Time on Site: Duration of current or cumulative sessions

• Entry Point: Source, campaign, or landing page

Contextual Targeting

Target based on the current context:

• URL Path: Specific pages or URL patterns

• Query Parameters: URL parameters like utm_source or specific values

• Time-based: Time of day, day of week, or date ranges

• Weather: Current weather conditions in user's location

• Referrer: Traffic source or referring domain