Glossary

The appendix provides reference materials, additional details, and supporting documentation to help you make the most of the Mtrix platform.

Glossary

Understanding the terminology used throughout Mtrix will help you communicate more effectively with your team and support.

Analytics Terms

Term	Definition
Event	A single user action or system occurrence that is tracked (e.g., page view, button click)
Property	Additional information attached to an event (e.g., product ID, price, user type)
Session	A collection of user interactions within a time frame, typically ending after 30 minutes of inactivity
Conversion	A completed goal action, such as a purchase, signup, or form submission
Funnel	A series of steps users take to complete a goal, used to analyze drop-offs
Segment	A subset of users who share common characteristics or behaviors
Cohort	A group of users who share a common characteristic or experience in the same time period
Attribution	Determining which touchpoints contribute to a conversion
Retention	Measurement of how many users return to your product over time
Engagement	Metrics that indicate how actively users interact with your product
Bounce Rate	Percentage of single-page sessions with no interactions
LTV (Lifetime Value)	The predicted revenue a customer will generate throughout their relationship with your business
CAC (Customer Acquisition Cost)	The cost to acquire a new customer

Experimentation Terms

Term	Definition
Experiment	A controlled test comparing different versions of a feature or design
A/B Test	A comparison between two variants (A and B) to determine which performs better
Multivariate Test	Testing multiple variables simultaneously to understand interactions
Control	The original version used as a baseline for comparisonVariantA modified version being tested against the control
Randomization	The process of randomly assigning users to different variants
Statistical Significance	Confidence that results are not due to random chance
p-value	Statistical measure indicating the probability that results occurred by chance
Confidence Interval	Range of values that likely contains the true effect size
Conversion Rate	Percentage of users who complete a desired action
Uplift	The percentage improvement of a variant over the control
Sample Size	Number of users needed to achieve statistically significant results
Minimum Detectable Effect (MDE)	Smallest meaningful change an experiment aims to detect