Custom Reports
Build custom reports with an intuitive drag-and-drop interface:
Select Metrics: Choose the data points you want to analyze
Apply Dimensions: Determine how to break down the data
Add Filters: Narrow the scope to specific segments
Set Date Range: Define the time period for analysis
Choose Visualization: Select the most appropriate chart type
Available Metrics:
User Metrics: Users, new users, returning users, sessions
Engagement Metrics: Session duration, pages per session, events per user
Conversion Metrics: Conversions, conversion rate, revenue, AOV
Timing Metrics: Time to action, between events, page load time
Custom Metrics: Create calculated metrics with a formula builder
Dimension Options:
Time: Hour, day, week, month, quarter, year
User: Demographics, device, browser, location
Acquisition: Source, medium, campaign, keyword
Behavior: Page, event category, previous page
Custom Dimensions: Any custom attributes you track
Visualization Types
Choose the right visualization for your data:
Line Charts: Show trends over time
Bar Charts: Compare values across categories
Pie/Donut Charts: Show composition of a whole
Scatter Plots: Examine relationships between metrics
Heat Maps: Display data intensity across two dimensions
Data Tables: Show detailed numeric data
Pivot Tables: Summarize data with cross-tabulation
Cohort Tables: Analyze behavior of user groups over time
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