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Conversion Funnels

PreviousUser Journey AnalysisNextCustom Reports

Last updated 1 month ago

Track and optimize critical conversion paths with Mtrix's powerful funnel analysis.

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Funnel Creation

Build custom funnels to track any conversion process:

  1. Select Steps: Define the sequence of pages or events

  2. Set Timeframe: How long users have to complete the funnel

  3. Add Filters: Limit analysis to specific user segments

  4. Choose Visualization: Standard funnel, time-based, or cohort view

Example Funnels:

  • Checkout Process: Product View → Add to Cart → Checkout → Payment → Confirmation

  • User Registration: Landing Page → Signup Form → Email Verification → Profile Completion

  • Content Engagement: Article View → Read 50% → Read 100% → Share or Comment

  • B2B Lead: Homepage → Resource Download → Demo Request → Sales Call → Proposal

Funnel Insights

Get detailed metrics for each step in your conversion process:

  • Drop-off Rates: Percentage of users lost at each step

  • Conversion Time: How long users take to move through the funnel

  • Step Contribution: How each step affects overall conversion

  • Funnel Velocity: Speed at which users progress